CM2008 Entrepreneurship in Technology and Health

Industrial Management, Basic Course 6.0 credits and English B/English 6.

• Innovation

                       Alpha-Beta-Pilot test

• Marketing

Needs Analysis

Distribution Solution

Competition Analysis

Pricing

Sustainable development

• Business

Business models and commercialization

Strategy and business logic

• Entrepreneurship leadership and organization

Interaction between key players

Organizational dynamics

Set Objectives and Key results

• Regulations

Basic intellectual property rights

Procurement Policy

Sustainable development

Lectures, exercises and seminar.

• RED1 - Individually short paper, analyzes and class discussions

• RED2 - Oral and written presentation of the business concept for peer review

• PRO2 - Continuous sprints with agile project methodology, develop a business plan presented to the class and external stakeholder

• LAB1 – Basic financial model and plan for personal, accelerator or venture financing

The course ends with a presentation day where the groups present their final products

After completing the course, the student should demonstrate proficiency in:

• value innovation and business concept development with, eg. "KTH Innovation readiness level."

• analyse needs, market and pricing

• analyse competitors, stakeholders and distribution solutions

• evaluate fundamental intellectual property rights for a business concept

• explain relevant aspects of sustainable development

• explain procurement and interaction between private and public actors

• evaluates strategies and business models for commercialization

• apply entrepreneurial leadership by involving potential customers, partners or suppliers in business concept development

• develop business communication by presenting ideas in public domain

• create a business plan including conduct of alpha-beta and pilot tests and a financial plan