AI281U Market Analysis and Retail Development
KTH Royal Institute of Technology
Higher education in engineering, economics or equivalent knowledge through work experience.
Market analysis and development is an applied course in market analysis for planning of retail developments. This course will give the student knowledge of theories and experience of methods for market analysis used by real estate firm. The students will gain an basic understanding of importnat aspects in planning a retail center. The knowledge which is aquired in this course is used to evaluate a retail development project.
The understanding of theory and methods used for market analysis should enable students to:
- Conduct market analysis for shopping centers.
- Investment calculations for marketanalysis
- Perform a productivity analysis.
- Identify urban growth and the market area for a retail center.
- Apply different methods for estimating retail demand.
- Identify competing supply and perform a property rating.
- Estimate market capture rates and leakage to increase market shares.
- Explain principles behind market equilibrium.
- Calculate subject capture.
- Estimate absorption of demand and the size of a retail center.
- Explain important aspects in urban development and their consequences to retail management.
- During the course the Framingham Mall is a case where the student apply their knowledge of priciples and methods for market analysis.
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