AI280U Advanced Center Management

Higher education in engineering, economics or equivalent knowledge through work experience.

• After completing module 1, Center Managementan Introduction the student should be able to describe the current industry standard for retail centers around the world and those trends that effect successful management of retail centers.
• After completing module 2, Market Analysis and Retail Development the student should be able to apply market analysis theory to manage changes in demand and supply conditions having effect on the profitability of a retail center. The student will also have knowledge of critical factors that effects the development of a retail center.
• After completing module 3, Center Management the student will be able to manage rental agreements and contractual issues, waste issues matters of security and key drivers for innovation in the retail industry.
• After completing module 4, Asset Management the student will have skills in managing strategic business issues for retail centers. The student will be able to evaluate market valuations made by consultancy companies.
• After completing module 5, Marketing and Branding the student will be able to make strategic marketing decisions. The student will also be capable in determine which marketing channels to use and when. The student should also be able to analyze, identify and describe customer’s touch-points in a retail center.
• In completing module 6, Project Work the student shall prove his skills in applying the content of previous modules. This assignment shall be presented in a written report and by an oral presentation.

The course will provide students with theoretical and practical basis for understanding and interpreting the external changes that have implications for the management of shopping centers.

Center management in brief, Market analysis of retail centers, center management in practice, marketing and branding of retail centers and project work resulting in documented skills.