AI213V International Industrial Marketing

180 credits on university level in Engineering, Natural Science, Economics/Business Administration or Planning including at least 15 credits in Business Administration.
Documented proficiency in English B or equivalent (TOEFL, IELTS e g).

1. A theoretical part, the regulation of international trade, WTO, IMF, the development of the international market, adjustments of products, services and promotion to the situation in different countries, selection of distribution methods, pricing including transfer prising.
2. An applied part that will be covered by a number of business case studies covering a wide variety of product, markets and situations in international and global marketing.

This course gives a basic introduction to the difficulties and options that international marketing offers. The course is aimed to be a practical tool for the application of modern marketing tools and theories within international industrial marketing.