AI2126 Business Research Methods
KTH Royal Institute of Technology
Part 1
Business research strategies
Research designs
Planning a research project and formulating research questions
Getting Started: reviewing the literature
Ethics in business research
Part 2
The nature of quantitative research
Sampling
Structured interviewing
Self-completion questionnaires
Asking questions
Secondary analysis and official statistics
Quantitative data analysis
Using SPSS/LISREL
Part 3
The nature of qualitative research
Breaking down the quantitative/qualitative divide
Combining quantitative and qualitative research
Internet research methods
Writing up business research
The course will provide essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time.
Reviews
Improve accuracy by rating this course